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On our blog “Edutainment Creative: A Creative Agency’s Insights for Edutainment Marketers” we share tips and practical advice for marketers based on many years experience working in the creative field.

Read featured posts below.

On our blog “Edutainment Creative: A Creative Agency’s Insights for Edutainment Marketers” we share tips and practical advice for marketers based on many years experience working in the creative field.

Visit the blog at edutainmentcreative.com.

Read featured posts below.

edutainment creative blog home page

Edutainment: What is it and Where did it Begin?

Although The Walt Disney Company is credited with having coined the term edutainment, the concept of entertaining while educating goes back at least as far as the colonial days of Ben Franklin and his Poor Richard’s Almanac.

The Farmer’s Almanac is probably the first almanac people today could name off the top of their head (if any), but Poor Richard’s Almanac is likely the second one that most would recall, even though it was published so long ago in the 1700s.

Poor Richard’s Almanac contained clever sayings, stories, poems, puzzles, weather forecasts, advice, etc. Mr. Franklin’s creative combination of having content that educated and entertained most likely had a lot to do with his loyal readership and his long-term success.

Creativity has always been the hallmark of successful edutainment, which as the word implies, refers to content that is designed to both educate and entertain.

Think of your favorite teacher, and chances are he or she introduced some creativity into the classroom which made learning enjoyable!

Without creativity, education is usually not very entertaining. And in today’s world, content that doesn’t engage and entertain runs the risk of taking a backseat in the marketplace.

This is why I think it’s so important for edutainment marketers to make sure that strategy not only drives their creative, but that the creative works to engage the target audience, captivate their interest, and provide synergy between learning and fun.

In this blog, I’ll share creative insights I’ve gleaned from 20+ years as a creative agency director working with marketers from some of the biggest names in the entertainment, education and edutainment industries, including Disney, PBS and USA Today.

I hope you will find these insights useful, educational and—of course—entertaining.

Next time, we’ll talk about how edutainment has evolved and where the industry seems to be headed in the future!

Edutainment Creative: Where Is It Going?

In my previous post, I talked about how edutainment can be traced back to at least the 1700s, when Ben Franklin launched Poor Richard’s Almanac.

In the 1980s and 90s, edutainment was mainly associated with computer games and children’s learning – and today children continue to be a sizeable edutainment audience.

But edutainment is far more varied than just children and games.

Today, examples of edutainment can be found in online courses, TED Talks (technology, entertainment, design), networks like HGTV and PBS, museums, amusement parks, training programs, and even churches.

In its “Top Ten Entertainment Trends for the 21st Century,” the Institute for Global Futures predicted that Edutainment “will offer a new genre of programming that will be greatly in demand.”

Edutainment’s growth can be attributed, at least in part, to a change in attitudes about leisure time.

More and more, relaxing and being entertained without any real learning or purpose in mind is being replaced by using time off to acquire new skills, or for personal enrichment. That shift in attitude has opened new doors of opportunity for marketers.

By its very nature, edutainment imposes a high standard for its creative.

Having a comprehensive understanding of your target audience and sharing those details with your creative teams will enable you to achieve success in this growing niche with effective creative content that resonates with your target audience, engages, entertains, and educates.

As new competitors enter the marketplace, the creative bar is only going to go higher.

On our blog “Edutainment Creative: A Creative Agency’s Insights for Edutainment Marketers” we share tips and practical advice for marketers based on many years experience working in the creative field.

Visit the blog at edutainmentcreative.com.

Read featured posts below.

edutainment creative blog home page

Edutainment: What is it and Where did it Begin?

Although The Walt Disney Company is credited with having coined the term edutainment, the concept of entertaining while educating goes back at least as far as the colonial days of Ben Franklin and his Poor Richard’s Almanac.

The Farmer’s Almanac is probably the first almanac people today could name off the top of their head (if any), but Poor Richard’s Almanac is likely the second one that most would recall, even though it was published so long ago in the 1700s.

Poor Richard’s Almanac contained clever sayings, stories, poems, puzzles, weather forecasts, advice, etc. Mr. Franklin’s creative combination of having content that educated and entertained most likely had a lot to do with his loyal readership and his long-term success.

Creativity has always been the hallmark of successful edutainment, which as the word implies, refers to content that is designed to both educate and entertain.

Think of your favorite teacher, and chances are he or she introduced some creativity into the classroom which made learning enjoyable!

Without creativity, education is usually not very entertaining. And in today’s world, content that doesn’t engage and entertain runs the risk of taking a backseat in the marketplace.

This is why I think it’s so important for edutainment marketers to make sure that strategy not only drives their creative, but that the creative works to engage the target audience, captivate their interest, and provide synergy between learning and fun.

In this blog, I’ll share creative insights I’ve gleaned from 20+ years as a creative agency director working with marketers from some of the biggest names in the entertainment, education and edutainment industries, including Disney, PBS and USA Today.

I hope you will find these insights useful, educational and—of course—entertaining.

Next time, we’ll talk about how edutainment has evolved and where the industry seems to be headed in the future!

Edutainment Creative: Where Is It Going?

In my previous post, I talked about how edutainment can be traced back to at least the 1700s, when Ben Franklin launched Poor Richard’s Almanac.

In the 1980s and 90s, edutainment was mainly associated with computer games and children’s learning – and today children continue to be a sizeable edutainment audience.

But edutainment is far more varied than just children and games.

Today, examples of edutainment can be found in online courses, TED Talks (technology, entertainment, design), networks like HGTV and PBS, museums, amusement parks, training programs, and even churches.

In its “Top Ten Entertainment Trends for the 21st Century,” the Institute for Global Futures predicted that Edutainment “will offer a new genre of programming that will be greatly in demand.”

Edutainment’s growth can be attributed, at least in part, to a change in attitudes about leisure time.

More and more, relaxing and being entertained without any real learning or purpose in mind is being replaced by using time off to acquire new skills, or for personal enrichment. That shift in attitude has opened new doors of opportunity for marketers.

By its very nature, edutainment imposes a high standard for its creative.

Having a comprehensive understanding of your target audience and sharing those details with your creative teams will enable you to achieve success in this growing niche with effective creative content that resonates with your target audience, engages, entertains, and educates.

As new competitors enter the marketplace, the creative bar is only going to go higher.

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