Email marketing is one of the most effective ways to market to your customers because it generates a return that’s unmatched in any digital channel. When it comes to marketing avenues, email campaigns lead the charge with content marketing. Email has grown and become more profitable, and it also has become more efficient over [...]
At the end of the day, marketers want a creative agency that gets the job done on time and on budget, even when unforeseen events create enormous challenges for the agency. Marketers should be able to put complete trust and confidence in their creative agency. The client’s goals are the agency’s goals, and the client’s [...]
If you thought working in edutainment marketing was fun, check out this article in The Guardian about the new Lego "professor of play" job at the University of Cambridge. Workaholics need not apply. Of particular interest to edutainment marketers is that this full-time faculty position is being funded by the Lego Foundation because it believes [...]