June 2018

Designing Creative for Mobile: Should You Go Responsive?

2018-06-28T18:05:14+00:00June 28th, 2018|Creative/Design, Educational Materials, Edutainment, Email Marketing|

It used to be okay to have one fixed-width design for your company’s website, but with the multitude of screen sizes and different devices available today, things have gotten a little more complex. Fixed-width websites are based on the most common screen size of the user, typically a desktop monitor. Once the width of your site [...]

November 2017

Must-have Checklist for Every Email Marketing Campaign

2017-11-26T18:02:06+00:00November 30th, 2017|Creative/Design, Educational Materials, Edutainment, Email Marketing|

In my previous post I discussed some of the holidays that lend themselves to engaging email ad campaigns and shared some ideas for effective email ads. In this post, I cover practices that will enable you to get the most out of your emails and avoid missing a step that could result in problems. Here’s [...]

Questions to Answer Before Creating an Email Marketing Ad

2017-11-26T03:07:53+00:00November 27th, 2017|Creative/Design, Educational Materials, Edutainment, Email Marketing|

Email campaigns are an excellent way to promote a new product launch, an upcoming movie release, a sweepstakes announcement, or even a warehouse sale. Many email recipients—especially those who have opted-in to receive your promotions and product information via email—prefer this form of communication and look forward to hearing from your company, provided the information [...]

Creating Email Marketing Campaigns that Provide Extraordinary Results

2017-11-26T03:04:51+00:00November 18th, 2017|Creative Agencies, Creative/Design, Educational Materials, Edutainment, Email Marketing, General/Admin|

Email marketing is one of the most effective ways to market to your customers because it generates a return that’s unmatched in any digital channel. When it comes to marketing avenues, email campaigns lead the charge with content marketing. Email has grown and become more profitable, and it also has become more efficient over [...]

July 2017

Edutainment Creative: Where Is It Going?

2017-11-26T03:35:20+00:00July 16th, 2017|Edutainment|

In my previous post, I talked about how edutainment can be traced back to at least the 1700s, when Ben Franklin launched Poor Richard’s Almanac. In the 1980s and 90s, edutainment was mainly associated with computer games and children’s learning – and today children continue to be a sizeable edutainment audience. But edutainment is far [...]

June 2017

Edutainment: What is it and Where did it Begin?

2017-11-26T03:35:49+00:00June 22nd, 2017|Edutainment|

Although The Walt Disney Company is credited with having coined the term edutainment, the concept of entertaining while educating goes back at least as far as the colonial days of Ben Franklin and his Poor Richard’s Almanac. The Farmer’s Almanac is probably the first almanac people today could name off the top of their head [...]

May 2017

Storms, Broken Bones, and Fire: Good Creative Agencies Work Around Obstacles to Get the Job Done

2017-11-28T04:01:09+00:00May 23rd, 2017|Creative Agencies, Creative/Design, Edutainment, General/Admin|

At the end of the day, marketers want a creative agency that gets the job done on time and on budget, even when unforeseen events create enormous challenges for the agency. Marketers should be able to put complete trust and confidence in their creative agency. The client’s goals are the agency’s goals, and the client’s [...]

March 2017

Digital Photos for Edutainment Creative: Hasselblad vs. Smartphone?

2017-11-26T03:48:27+00:00March 24th, 2017|Creative Agencies, Creative/Design, Edutainment|

While Smartphone cameras have definitely come a long way recently, they still can’t compare to professional cameras. When it comes to edutainment creative photography, there are two important differences between Smartphone photos and Hasselblad photos: (1) the cameras, and (2) who is behind the camera. Although comparing photo quality between a Smartphone and a Hasselblad [...]

Edutainment Marketers: The New Professor of Play Job at Cambridge Is Serious Work

2017-11-26T03:52:15+00:00March 9th, 2017|Edutainment, General/Admin|

If you thought working in edutainment marketing was fun, check out this article in The Guardian about the new Lego "professor of play" job at the University of Cambridge. Workaholics need not apply. Of particular interest to edutainment marketers is that this full-time faculty position is being funded by the Lego Foundation because it believes [...]