It used to be okay to have one fixed-width design for your company’s website, but with the multitude of screen sizes and different devices available today, things have gotten a little more complex. Fixed-width websites are based on the most common screen size of the user, typically a desktop monitor. Once the width of your site [...]
In my previous post I discussed some of the holidays that lend themselves to engaging email ad campaigns and shared some ideas for effective email ads. In this post, I cover practices that will enable you to get the most out of your emails and avoid missing a step that could result in problems. Here’s [...]
Email campaigns are an excellent way to promote a new product launch, an upcoming movie release, a sweepstakes announcement, or even a warehouse sale. Many email recipients—especially those who have opted-in to receive your promotions and product information via email—prefer this form of communication and look forward to hearing from your company, provided the information [...]
Email marketing is one of the most effective ways to market to your customers because it generates a return that’s unmatched in any digital channel. When it comes to marketing avenues, email campaigns lead the charge with content marketing. Email has grown and become more profitable, and it also has become more efficient over [...]