Insights 2017-11-01T19:31:04+00:00

About Our Blog

On our blog “Creative Insights” we share tips and practical advice for marketers based on many years experience working in the creative field.

Creating Email Marketing Campaigns that Provide Extraordinary Results

Email marketing is one of the most effective ways to market to your customers because it generates a return that’s unmatched in any digital channel. When it comes to marketing avenues, email campaigns lead the charge with content marketing. Email has grown [...]

Edutainment Creative: Where Is It Going?

In my previous post, I talked about how edutainment can be traced back to at least the 1700s, when Ben Franklin launched Poor Richard’s Almanac. In the 1980s and 90s, edutainment was mainly associated with computer games and children’s learning – and today [...]

July 16th, 2017|Categories: Edutainment|0 Comments

Edutainment: What is it and Where did it Begin?

Although The Walt Disney Company is credited with having coined the term edutainment, the concept of entertaining while educating goes back at least as far as the colonial days of Ben Franklin and his Poor Richard’s Almanac. The Farmer’s Almanac is probably the [...]

June 22nd, 2017|Categories: Edutainment|0 Comments

Storms, Broken Bones, and Fire: Good Edutainment Creative Agencies Work Around Obstacles to Get the Job Done

At the end of the day, edutainment marketers want a creative agency that gets the job done on time and on budget, even when unforeseen events create enormous challenges for the agency. Marketers should be able to put complete trust and confidence in [...]

May 23rd, 2017|Categories: Creative Agencies, Creative/Design|0 Comments

Five Edutainment Creative Tips for a Great Trade Show Booth

What makes a great edutainment trade show booth that stands out from the crowd? In a word, its design. An impactful, eye-catching design that conveys energy, communicates what your company is all about, and showcases your brand. The following are five ways to [...]

April 4th, 2017|Categories: Creative/Design|0 Comments

Digital Photos for Edutainment Creative: Hasselblad vs. Smartphone?

While Smartphone cameras have definitely come a long way recently, they still can’t compare to professional cameras. When it comes to edutainment creative photography, there are two important differences between Smartphone photos and Hasselblad photos: (1) the cameras, and (2) who is behind [...]

March 24th, 2017|Categories: Creative Agencies, Creative/Design, Edutainment|0 Comments

Edutainment Marketers: The New Professor of Play Job at Cambridge Is Serious Work

If you thought working in edutainment marketing was fun, check out this article in The Guardian about the new Lego "professor of play" job at the University of Cambridge. Workaholics need not apply. Of particular interest to edutainment marketers is that this full-time [...]

March 9th, 2017|Categories: Edutainment, General/Admin|0 Comments