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Designing Creative for Mobile: Should You Go Responsive?
It used to be okay to have one fixed-width design for your company’s website, but with the multitude of screen sizes and different devices available today, things have gotten a little more complex. Fixed-width websites are based on the most common screen size [...]
Must-have Checklist for Every Email Marketing Campaign
In my previous post I discussed some of the holidays that lend themselves to engaging email ad campaigns and shared some ideas for effective email ads. In this post, I cover practices that will enable you to get the most out of your [...]
Questions to Answer Before Creating an Email Marketing Ad
Email campaigns are an excellent way to promote a new product launch, an upcoming movie release, a sweepstakes announcement, or even a warehouse sale. Many email recipients—especially those who have opted-in to receive your promotions and product information via email—prefer this form of [...]
Creating Email Marketing Campaigns that Provide Extraordinary Results
Email marketing is one of the most effective ways to market to your customers because it generates a return that’s unmatched in any digital channel. When it comes to marketing avenues, email campaigns lead the charge with content marketing. Email has grown [...]
Edutainment Creative: Where Is It Going?
In my previous post, I talked about how edutainment can be traced back to at least the 1700s, when Ben Franklin launched Poor Richard’s Almanac. In the 1980s and 90s, edutainment was mainly associated with computer games and children’s learning – and today [...]
Edutainment: What is it and Where did it Begin?
Although The Walt Disney Company is credited with having coined the term edutainment, the concept of entertaining while educating goes back at least as far as the colonial days of Ben Franklin and his Poor Richard’s Almanac. The Farmer’s Almanac is probably the [...]
Storms, Broken Bones, and Fire: Good Creative Agencies Work Around Obstacles to Get the Job Done
At the end of the day, marketers want a creative agency that gets the job done on time and on budget, even when unforeseen events create enormous challenges for the agency. Marketers should be able to put complete trust and confidence in their [...]
Five Edutainment Creative Tips for a Great Trade Show Booth
What makes a great edutainment trade show booth that stands out from the crowd? In a word, its design. An impactful, eye-catching design that conveys energy, communicates what your company is all about, and showcases your brand. The following are five ways to [...]